We are a niche consulting firm led by Kirsty Kelly, based in Brisbane and operating nationally. 


Kirsty started the business in 2017 to build upon her twenty-year career in working with and for Associations.


While operating across all tiers of government, the private sector, academia and non-profit associations to create positive transformation for communities through urban planning, in parallel she pursued a career in achieving change through Membership Associations. Across range of both voluntary and employed roles, she has become known for her contribution in the transformation of organisations. With such significant challenges and opportunities being faced by Associations, Kirsty established the firm to use her skills and experience to support people in the sector to achieve better outcomes.


She is best known for her leadership at the helm the Planning Institute of Australia (PIA) as its Chief Executive Officer for six years and, for her contribution to the Board of the Australasian Society of Association Executives (AUSAE) at a pivotal time in its history. Maintaining a hands on role in Associations, she is also the part-time CEO of the Illuminating Engineering Society of Australia & New Zealand (IESANZ).

Kirsty is a natural connector and collaborator, and as a small business also draws on the expertise of a range of other trusted experts and businesses, as needed, in order to deliver the right results for her clients.

Kirsty Kelly
With six years as a CEO, Kirsty is a highly effective Association specialist, with knowledge across a wide range of topics with particular strength and skills including:

  • Engaging with Boards and Executives

  • Facilitation 

  • Strategic thinking and planning

  • Problem solving and opportunity identification

  • Leadership and advocacy

  • Policy and advocacy

  • Lifelong learning frameworks

  • Collaboration and communication

  • Stakeholder management and engagement

  • Mentoring and as a sounding board.


She is an accomplished public speaker and an insightful and effective facilitator.
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