The power of Association

May 31, 2018


People have a primal need to be together.  We are drawn to each other and to form groups. 


To associate.


Is it any wonder then that membership associations are so prevalent in Australian society?  


For those that don’t work in the Association sector it might not be something that you notice, but stop and think about it for a moment and you’ll see how strongly membership organisations bind our society at every level, from professional, industry and political associations, to social, health and sporting groups - there is at least one Association for everything.


This week hundreds of membership association executives and volunteers descended upon Adelaide for the annual conference of the Australasian Society of Association Executives. I’m a proud member of AuSAE, having served on its Board for three years, and I was delighted to be involved in this conference both as a delegate and a stream MC.  Brimming with thought provoking speakers, #ACE18 challenged delegates to “ignite your thinking” and everyone I spoke to left inspired and energised.


As a former Association CEO, now providing services to the Association sector as a consultant, I was particularly inspired by the keynote speakers challenging us to think about human relationships, artificial intelligence, disruption and generational change.  Society is changing more rapidly and our sector needs to embrace and lead change in order to support its members to prepare for the future. In working with Boards, CEOs and executive teams I highlight the potential future and help them to identify the opportunities and challenges for their organisations. #ACE18 provided me with so much more to think about and I’m excited to be working in such a worthwhile and dynamic sector.  


A big congratulations to the AuSAE team for pulling off an incredible conference.  I’m already looking forward to 2019!





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